Social media can be all fun and games, but it is also a very powerful tool, and providing resources is at the top of the list. Your housing authority might only use social media to show off what you are doing. That is wonderful, you should be doing that! You will be surprised to know that in the United States people spend 2 ½ hours of their day on social media according to data from Data Reportal, and that is just the minimum average. So as you can imagine adding helpful information to your timeline can be very beneficial to your followers.
Here are a few examples of how you can use your platform to educate the community.
The ins and outs of Housing authority
Try to balance your fun posts with educational tips. For example, as a housing authority, you can add information about how to apply for housing. Give detailed instructions on where to go, who to contact, and what they will need. You can also give them information about upcoming renewal dates, HUD/Housing Authority changes that are coming down the pipeline that might affect them, or information about upcoming inspections. Use social media as a platform to help you communicate with your current and future residents. It might also help lower the call volume your team receives.
Community Resources
Many people that live in housing authority are always looking for resources to help them get back on their feet. Don’t be afraid to share posts from other organizations. Maybe a local church is having a food bank or free community event. Maybe a local business is having a hiring event or open interviews. These are all great examples of things you should be sharing on your page.
Fun Facts
Quick small pieces of information can be very helpful. Try adding some fun facts to your monthly social calendar. These posts can be really informative, easy to post, and not take much of your time or research. These are the posts that make you go “hmm, I never knew that”. It could be about something in your community, history, or just a random interesting fact. Ideally you want it to be on topic with your organization or community, but a random fun fact can be just as interesting.
Job Postings
The stigma that all people living in housing are jobless and lazy is not true at all. Many people actually work part or full-time, but just might need a little more help than others. Your Facebook page is a great place to share job postings. When someone does a job search on line 100’s of jobs can come up at once, and that can be overwhelming to someone that is already stressed out. Being able to see a post and click directly to the job to apply takes a lot of stress off of your residents, and helps the job market
in your area as well.
At the end of the day, the more helpful information you have on your page, the more likely people are to check it! It benefits everyone both followers and administrators alike! You’d be surprised how the small things we take the time to do can impact big change.
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